
(La Plata, Argentina, 1939)
Writer, teacher, anthropologist, philosopher and art theorist. Doctor in philosophy from the University of La Plata and the University of Paris X Nanterre. He is a full professor of the Olavo Setúbal Chair of Art, Culture and Science at the Institute of Advanced Studies of the University of São Paulo. He has taught at various institutions, the National University of La Plata and the University of Buenos Aires, in Argentina, professor of Methodology of Social Sciences and Social Classes and researcher and coordinator of the area of Methodology of Social Sciences at the National School of Anthropology and History, professor of “Contemporary Aesthetics” and “Philosophy and Literature”, at the Faculty of Philosophy and Letters, Institute of Aesthetic Research and at the National School of Plastic Arts (enap) of the National Autonomous University of Mexico. He was a visiting professor at the Universities of Paris, São Paulo, Buenos Aires, Barcelona, Austin, Duke, Stanford and San Francisco and California, among others. His research based on regional history investigates cultural transformations. He draws the term hybrid cultures to refer to the juxtaposition of tradition, modernity and postmodernity in the construction of social identities. In contemporary times, identity is migrant, traced from various cultures through communication processes. Throughout his work he also problematizes issues related to imaginaries, digital networks, the urban question, hybridization, interculturality, the role of the market, that of the nation State, that of the popular and that of youth.
Among his most notable books are: Hybrid Cultures. Strategies to enter and exit modernity (1990), Consumers and citizens (1995), Culture and communication: between the global and the local (1997), Imagined globalization (1999), Different, unequal and disconnected: maps of interculturality (2004), Readers, viewers and Internet users (2007), Society without a story (2010) and The whole world as a strange place (2014).
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