Marisa Iturbide, Mexican by birth and Navarrese by origin, has lived since 2016 in her mother's family home in Artajona, a medieval town a few kilometers from Pamplona. With extensive experience in startups, branding, marketing and publishing, and after having studied, lived and worked in Mexico City, Pamplona, Berkeley, Lutry and Barcelona, Marisa settles in a rural environment to improve her quality of life and develop social innovation projects. She is co-founder of the leadership observatory, El Líder Imperfecto, and co-founder of Itineris COMA, an association that promotes the revitalization of the Camino de la Vera Cruz and promoter and coordinator of the Navarra Association of Municipalities of the Camino de la Vera Cruz. In 2022, The Silver Bunch, a study of consumer behaviors and trends of the silver generation, begins with a team of experts.
